LinkedIn positioning · Founders in Zurich & Zug

Your company looks sharp. Your profile should too.

Investors, candidates and customers look you up before they reply. Presence rebuilds your personal profile so it carries the same weight as the thing you are building.

Before After

Illustrative sample profile. The person and company are invented for demonstration.

~5 days
Typical turnaround for a full makeover.
One point of contact
Positioning, writing and visuals handled together.
Zurich & Zug
Built for founders and early-stage teams.
Why it matters

Your profile is doing sales, hiring and fundraising whether you maintain it or not.

Founders put real effort into the company brand and almost none into the personal profile sitting behind it. That profile is what people open first.

01 · INVESTORS

Be worth the meeting

Investors look you up between the intro and the call. A thin profile makes them work out for themselves why you are the person to back.

02 · HIRING

Recruit above your weight

Senior candidates research the founder before they reply. At seed stage you are the pitch, and the profile is where they check it.

03 · CUSTOMERS

Sell without pitching

In B2B the buyer checks who is behind the product. A profile that explains the problem you solve does quiet sales work every week.

What changes

Everything people judge you on, rebuilt.

Each part of the profile is rebuilt around what you are building and who needs to understand it.

01 · VISUAL

Custom banner

A header that says what you build and who it is for, instead of leaving the top of your profile empty or on the default.

02 · VISUAL

Headshot polish

Crop, colour and consistency treatment so your existing image reads deliberate and professional.

03 · WORDS

Headline & About rewrite

The lines investors and candidates actually read, rewritten around the problem you solve and why you are the one solving it.

04 · STRUCTURE

Experience & Featured

Your raise, launch, product or press surfaced where people look, instead of buried under an empty role entry.

Pricing

Three ways in.

Fix the profile once, or keep showing up month after month while you raise and hire. Public prices stay simple; bespoke work is quoted above the listed floor where scope requires it.

Tier 01

The Refresh

from CHF 300
one-off
  • Custom banner design
  • Headshot polish
  • Headline rewrite
  • Typical delivery in ~3 days
  • One revision round
Start with a Refresh
Tier 03

The Presence Plan

CHF 500
per month · 3-month minimum
  • Full Makeover in month one
  • 4 done-for-you posts monthly
  • Written for your market and your voice
  • Content framework + drafts
  • Ongoing refinement
Build my presence
Process

Simple, and done for you.

You hand over the context on you and the company. You get back a sharper profile with clear files, copy and revisions.

1

Quick brief

What you are building, who needs to understand it, and anything you want to avoid sounding like.

2

Free check

An initial analysis of what is working and the highest-impact fixes.

3

Full build

Copy, visuals and profile structure are rebuilt as one coherent system.

4

Handover

Ready-to-use assets and copy, with the revision round included in your package.

Laris, founder of Presence
About

Creative training. Builder context.

Four years of creative training in design and media, then marketing work where the job was making complicated things land with sceptical audiences. Alongside that I build my own projects, which is why the founder version of this problem is familiar.

The product gets all the attention and the person building it gets none. Presence closes that gap without turning you into a LinkedIn personality.

LarisFounder, Presence

Start with a free LinkedIn check.

Send your profile. You’ll get an honest read on what is working, what is holding it back, and the three things I would fix first. No pitch attached.

Get my free check